Search engine news of the weekDon’t end your URLs with .exe

“Sometimes at a conference people will ask me ‘Does it matter what extension I use for my pages? Does Google prefer .php over .asp, or .html over .htm?’ And my answer is ‘We’re happy to crawl all of these file extensions. It doesn’t matter what you choose between any of those.’ [theres more]

But there are some file extensions that are mostly binary data, such as .exe, where the vast majority of the time the data would be meaningless blobs, so there are a few extensions to avoid.”

Google users big spenders online - update

“Google’s relative audience strengths - i.e. the groups over-indexed on Google.com relative to the online population - are those that are among the most likely to have spent more than $500 online. This indicates that Google users are more likely to be big online spenders.”

A new flavor of Google Trends

“If you’ve used it in the past, you know that Google Trends can be used to see how popular certain search terms are across geographic regions, cities, and languages. With our latest update, you can now see numbers on the graph download to a spreadsheet.”

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