Search engine news and articles of the week

Google learns to crawl Flash

Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. [...]

Now that we’ve launched our Flash indexing algorithm, web designers can expect improved visibility of their published Flash content, and you can expect to see better search results and snippets.

Yahoo! Search index update

We’ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days, but expect the update will be completed soon. As you know, throughout this process you may see some ranking changes and page shuffling in the index.

Yahoo discontinues Overture’s keyword suggestion tool

It seems like the day has come, the day that Yahoo has killed the Overture Keyword Suggestion Tool.

Now, if you visit [the suggestion page], you are redirected to [the search marketing page]. In fact, it is a permanent redirect, not just a temporary redirect.

Google uses people’s IP and Cookie data for search relevancy

Data from search logs is one tool we use to fight webspam and return cleaner and more relevant results. Logs data such as IP address and cookie information make it possible to create and use metrics that measure the different aspects of our search quality. [...]

The IP and cookie information is important for helping us apply this method only to searches that are from legitimate users as opposed to those that were generated by bots and other false searches.

Google, at 10 years, is looking for more

Google is rolling out innovative features that will allow users to search the Web more efficiently. It is also looking to expand its advertising reach, focusing on the folks who do their queries via mobile phones and car-based systems. Google has been increasing its spending on research and development, which totaled $2.1 billion last year alone.

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